{"id":3993,"date":"2023-04-19T12:49:30","date_gmt":"2023-04-19T12:49:30","guid":{"rendered":"https:\/\/www.alternativeflooring.com\/blog\/?p=3993"},"modified":"2023-04-28T13:47:36","modified_gmt":"2023-04-28T13:47:36","slug":"share-the-love-buy-your-carpets-locally","status":"publish","type":"post","link":"https:\/\/floored3.cosmos-cms.co.uk\/blog\/2023\/04\/share-the-love-buy-your-carpets-locally\/","title":{"rendered":"Share the Love, buy your carpets locally"},"content":{"rendered":"

\u201cSharing the love\u201d<\/span><\/i> for independent retailers.<\/span><\/p>\n

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Build Back Better High Streets began a national move to make us proud of our high streets, making them the prosperous heart of local communities up and down the land. Alternative\u2019s new <\/span>SHARE THE LOVE, BUY YOUR CARPETS LOCAL<\/b> campaign builds on this. Research states that nearly 60% of consumers in Britain have bought from local stores and services more regularly during lockdowns. One post pandemic shopping trend shines a light on communities as shoppers want to stay and shop locally.<\/span><\/p>\n

Lorna Haigh Alternative\u2019s creative and marketing director (right) and Kirsty Barton, the digital marketing manager share the story and tell us why they love it too!<\/span><\/i><\/p>\n

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Have shopping habits changed?<\/b><\/h3>\n

Yes, we believe they have and are continuing to change post pandemic. This Alternative initiative builds on, renewed interest in shopping locally and welcomes \u2018human high streets\u2019 as places of personality for communities. Consumers are searching out more characterful shops that have high-quality, design-led, well-made products and a friendly professional service on their doorstep.<\/span><\/p>\n

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Alternative\u2019s Quirky Tartan<\/a> in Red Red Rose<\/figcaption><\/figure>\n

Tell us about the new campaign?<\/b><\/h3>\n

Alternative has launched a buoyant buy local campaign supported by a major marketing initiative designed to drive consumers to buy from local independent retailers under the slogan <\/span>\u201c<\/b>S<\/span>hare the love, buy your carpets locally.\u201d<\/span><\/i><\/p>\n

As a leading brand we have has strong innovative in-store and online packages based on solid expertise. Our design-led products are not available in \u2018out of town\u2019 flooring outlets or major department stores. Our retailers are up against the chains but don\u2019t have the resources to compete for consumers. We\u2019re using our expertise and advanced marketing techniques to drive consumers to the high street.<\/span><\/p>\n

What makes these retailers different?<\/b><\/h3>\n

Alternative believes in independent flooring retailers, which are often family businesses who offer both reliability and service with a smile. Trusted knowledge, backed by trained and accredited skilled flooring fitters is the way to buy your carpets locally and enjoy the experience too.<\/span><\/p>\n

How does it help communities?<\/b><\/h3>\n

\u00a0<\/span>When you buy local, it stays local. More jobs will be created, your community will prosper, and people will be more connected than ever to their own town or local area.\u00a0Invest in your local flooring expert.<\/span><\/p>\n

\"\"<\/a>What are the major marketing initiatives?<\/b><\/h3>\n