{"id":3576,"date":"2021-10-19T14:22:07","date_gmt":"2021-10-19T14:22:07","guid":{"rendered":"https:\/\/www.alternativeflooring.com\/blog\/?p=3576"},"modified":"2021-10-19T16:29:26","modified_gmt":"2021-10-19T16:29:26","slug":"the-campaign-for-wools-wool-week-choosewool","status":"publish","type":"post","link":"https:\/\/floored3.cosmos-cms.co.uk\/blog\/2021\/10\/the-campaign-for-wools-wool-week-choosewool\/","title":{"rendered":"WE LOVE WOOL, DO EWE?"},"content":{"rendered":"\n

\"\"<\/strong><\/a><\/p>\n\n

We love wool, its textures and warmth, sustainability, and style #ChooseWool<\/h3>\n

Each year Alternative champions this wonder fibre during The Campaign for Wool\u2019s<\/a> Wool Week <\/strong>supported by HRH The Prince of Wales<\/strong>. Together we highlight the natural attributes and benefits of wool and the beauty of wool flooring<\/a>. Let\u2019s raise awareness of wool\u2019s fibre many benefits and being biodegradable, it can help save the planet and keep our oceans clean.<\/p>\n

\u201cThis year the focus will be on \u2018Feel Better #ChooseWool\u2019 <\/strong>and how through choosing wool you feel emotionally better that you have made the right choice for the planet, sleep better and can take comfort in wool\u2019s natural safety credentials in the home and office environment.\u201d Peter Ackroyd, COO of The Campaign for Wool<\/a><\/p>\n

Wool Week<\/strong> has grown into Wool Month<\/strong> running until 31 October, which gives us more time to tell you about a few of our favourite woolly moments.<\/p>\n

There are many reasons why we #ChooseWool, one of the most versatile natural products in existence \u2013 we\u2019ve been making use of this wonder fibre for over 4,000 years.<\/p>\n

It\u2018s not only comfy and chic but natural and renewable. At this time of year, it\u2019s the perfect natural insulator keeping us warm in the cold months ahead. It absorbs sounds too making a more pleasant environment. It\u2019s also inherently flame retardant, easy to clean, with what we like to call bouncebackability \u2013 in other words it stays feeling and looking beautiful for longer!<\/p>\n

Feel your floor with Alternative\u2019s beautiful and breathable wool collection<\/a> embracing fine and chunky textures spread over great plains and pattern. This fibre can liberate our senses and can change our lives.<\/p>\n

\"\"<\/em><\/a><\/p>\n

Alternative Flooring\u2019s Wool Iconic Herringstripe Behrs carpet<\/em><\/a><\/p>\n

FINE<\/strong> Wool Iconic Herringstripe<\/a> in ballerina shades dances across the floor bringing beauty and a lightness of touch into our homes as luxurious wall-to-wall carpet<\/strong><\/a> and well as rugs<\/strong><\/a> and runners<\/strong><\/a>.\u00a0 Made in with 100% wool and pairing craft with innovation, this flatweave is a stylish new member of the award-winning Wool Iconic flatweave family.<\/p>\n

\"\"<\/em><\/a><\/p>\n

Alternative Flooring\u2019s Wool Knot<\/em><\/a> #ChooseWool carpet in <\/em>Lariat<\/em><\/a> and <\/em>Snuggle<\/em><\/a><\/p>\n

CHUNKY<\/strong> Wool Knot<\/a> carpet creates that all-important homely feel. If joy were made from wool, it would be a squidgy thick carpet or rug with an all-natural chunky hug. Our snuggly knits keep you warm and baffle out sound. \u00a0They welcome you like an embrace from a long-lost friend. Welcome home to wool<\/a>.<\/p>\n

\"\"<\/em><\/a><\/p>\n

Alternative Flooring Barefoot Wool Bikram pincha single cotton ochre border<\/em><\/a><\/p>\n

ECO<\/strong> Wool Barefoot<\/a>, a luxurious deep pile carpet made from natural undyed wool and handwoven on traditional looms. \u00a0It looks pretty gorgeous as a beautiful rug to sink your toes into. Sleep well.<\/p>\n

\"\"<\/em><\/a><\/p>\n

Winning design by Sophie Anne Campbell <\/em>@sophi_designs_<\/em><\/a> is pictured with green sofa<\/em><\/p>\n

TARTAN PATTERN<\/strong> created by Sophie Anne Campbell,<\/a> the winner of Alternative Flooring\u2019s tartan<\/strong> competition with Glasgow School of Art<\/a> designed to celebrate young talent and support the wool industry by championing wool as a wonder fibre and sustainable textile.\u00a0 The winning design will be woven in the UK as a limited-edition carpet and be part of The Campaign for Wool<\/a>.<\/p>\n

Follow our student competition<\/strong> story to the loom, where the winning design will be woven later this month with the winner Sophie Anne Campbell<\/a> watching her wonderful wool tartan come to live as an Alternative carpet<\/a>.<\/p>\n

And finally, some of our favourite like-minded fashionable friends taking part in Wool Month<\/strong>.<\/p>\n

\"\"<\/em><\/a><\/p>\n

Wool Week jumper by Brora<\/em><\/a><\/p>\n

We love Brora\u2019s<\/a> wool week jumper \u2013 to mark the Campaign for Wool\u2019s<\/a> annual Wool Week<\/strong>, luxury Scottish wool<\/strong>, cashmere and fashion brand Brora worked with university students to create a limited-edition wool jumper.<\/p>\n

Victoria Stapleton, Founder & Creative Director of Brora, says: \u201cEver since we launched Brora in 1993, we\u2019ve been a huge supporter of wool and as ever we are really pleased to support the Campaign for Wool by collaborating with young up-and-coming British design talent.\u201d<\/p>\n

\"\"<\/em><\/a><\/p>\n

The <\/em>Katharine Hamnett London x John Smedley<\/em><\/a> collaboration<\/em><\/p>\n

The Katharine Hamnett London x John Smedley<\/a> collaboration is a celebration of sustainable style. Together they have crafted an exclusive capsule collection featuring the slogan \u2018Choose Slow\u2019<\/strong>, that is designed to ask consumers to assess where and from whom they buy their clothing from, shifting focus from fast to slow fashion.<\/p>\n

Slow Fashion. British Style. We like that.<\/h3>\n

Alternative Flooring is passionate about putting wool back into carpet<\/strong><\/a> and telling the story of this natural material and its craft, the many processes and all the people devoted to the making.<\/p>\n

You can even watch a video we\u2019ve made championing wool HERE<\/a> on our beautiful new website<\/a>.<\/p>\n

\"\"<\/a><\/p>\n

That\u2019s why we Feel Better when we #ChooseWool<\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"

We love wool, its textures and warmth, sustainability, and style. 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