{"id":3272,"date":"2020-09-01T16:53:39","date_gmt":"2020-09-01T16:53:39","guid":{"rendered":"https:\/\/www.alternativeflooring.com\/blog\/?p=3272"},"modified":"2023-04-19T09:27:50","modified_gmt":"2023-04-19T09:27:50","slug":"noble-isle","status":"publish","type":"post","link":"https:\/\/floored3.cosmos-cms.co.uk\/blog\/2020\/09\/noble-isle\/","title":{"rendered":"NOBLE ISLE"},"content":{"rendered":"

\"\"<\/em><\/a><\/p>\n

Katy Simpson is the Founder and Director of <\/em>Noble Isle<\/em><\/a><\/p>\n\n

Katy was born in Northern Ireland<\/strong>, educated in England<\/strong>, New Zealand<\/strong> and America<\/strong>. She studied fashion at university in London<\/strong> and her first jobs were in the buying offices of British high street brands, before venturing into cosmetics, where after 10 years in product development, she set up Noble Isle<\/strong><\/a> \u2013 the new tradition in luxury bathing inspired by the British Isles<\/strong>.<\/p>\n\n

We caught up with Katy to chat about the engaging and authentic story of Noble Isle.\u00a0Like us, this is an award\u2013winning British brand with a shared love of sustainably sourced and natural ingredients full of local flavour. \u00a0We both also value the people and places that provide the wonderful narratives behind our products.<\/p>\n\n

My life in ten\u2026<\/strong><\/h4>\n\n

How did it start, the idea, the name?<\/strong><\/h4>\n

When I created Noble Isle<\/strong><\/a>, I had a passion to produce something truly British \u2013 a British company, making products in the British Isles,<\/strong> sourcing ingredients from celebrated local producers in the UK. I wanted to promote and highlight what is happening in the country \u2013 amazing places, people, ingredients. The British ingredients are unique to Noble Isle<\/strong><\/a>.<\/p>\n\n

During the creation of the brand, we travelled the length and breadth of England, Ireland, Scotland and Wales to source authentic, quintessentially British ingredients<\/strong> that celebrate our rich cultural history. Our sumptuous lotions and washes feature extracts sourced from celebrated local producers, including Rhubarb <\/strong>from Yorkshire, Sea Oak<\/strong> from Ireland, Barley<\/strong> from Scotland and Beetroot<\/strong> from Wales.<\/p>\n\n

The British ingredients are unique to Noble Isle<\/strong><\/a> and the name and logo celebrate this idea. Noble Isle was the first term used for Great Britain<\/strong> in the 15th century by Kings and Queens and our Coat of Balms<\/strong> show the four flowers that represent the great countries within the British Isles<\/strong>.<\/p>\n\n

\"\"<\/em><\/a><\/p>\n

Noble Isle<\/em><\/a>, Katy Simpson – Founder and Director <\/em><\/p>\n\n

What was the vision for this brand?<\/strong><\/h4>\n

Noble Isle<\/strong><\/a> is a strong, proud British brand<\/strong>. The designs are contemporary and modern, however we have not forgotten our past or our heritage. We are grounded, rooted and inspired by our land, culture and history.<\/p>\n\n

Why British and why local stories?<\/strong><\/h4>\n

I was passionate about creating a timeless British brand that celebrated local stories we came up with the tagline \u2013 Britain in a Bottle<\/strong>. It captures the heart of our brand and it is truly what separates us from other brands in the market.<\/p>\n\n

We promote farmers, charities, conservationists \u2013 people doing exceptional things in our country. Each producer is incredibly passionate about their ingredient. So, the most important factor when making our products is that we use British extracts<\/strong> from celebrated producers from the British Isles<\/strong>. Perry Pear<\/strong>from Gloucestershire Orchards, Barley<\/strong> from the Balvenie distillery, Beetroot<\/strong> from Monmouthshire, Elderflower<\/strong> from Cornwall and Samphire<\/strong> from the Irish coastline \u2013 to name just a few!<\/p>\n\n

\"\"<\/a><\/p>\n

Noble Isle, <\/em>Perry Pear fine fragrance<\/em><\/a> Bath & Body collection <\/em><\/p>\n\n

Importance of natural ingredients<\/strong><\/h4>\n

For me, it\u2019s important to be as natural as possible. Echoing Alternative’s brand ethos<\/p>\n

I am a strong believer in sustainability<\/strong> and protecting the planet for future generations, so using natural ingredients <\/strong>where possible, is the least we can do.<\/p>\n\n

We are also vegan<\/strong> and cruelty-free<\/strong>.<\/p>\n

\u00a0<\/strong><\/p>\n

Why is scent so powerful?<\/strong><\/h4>\n

Scent <\/strong>is able to transport you to a memory, place or person in time. The memories that scent creates are individual to you.<\/p>\n\n

Like an artist using oil and canvas, a master nose, paints you a picture with aromas. It is well known that smell is our most powerful sense and a fragrance<\/strong> is more emotive than a picture. Close your eyes and let the aromas create a story in your mind.<\/p>\n\n

\"\"<\/em><\/a><\/p>\n

The best-selling <\/em>Rhubarb Rhubarb! collection\u00a0<\/em><\/a>by <\/em>Noble Isle<\/em><\/a><\/p>\n\n

Who names the collections? <\/strong><\/h4>\n

I do. My biggest inspiration comes from natural ingredients<\/strong> and nature<\/strong>. That is where I find all my ideas. I like to think of names that conjure-up the fragrance notes in the customer\u2019s mind and resonate with the Britain in a Bottle<\/strong> theme.<\/p>\n\n

Why is Rhubarb, Rhubarb! the best seller?<\/strong><\/h4>\n

Noble Isle<\/strong><\/a> was the first company within Bath & Body to create a Rhubarb fragrance<\/strong><\/a> in 2011 and due to its unique, clean fragrance it jumped to our number one best seller and has remained there year after year. We use top, heart and base notes to create the bittersweet fragrance, remindful of a Yorkshire<\/strong> spring morning and natural extracts of rhubarb from a sixth-generation forced-rhubarb farm.<\/p>\n\n

I believe it\u2019s the clean, fresh, natural elements of the fragrance which make it so popular with our customers.<\/p>\n\n

Your favourite fragrance and why?<\/strong><\/h4>\n

Willow Song<\/strong><\/a> is my favourite fragrance \u2013 Rose Petal<\/strong>, Ivy<\/strong>, Lily of the Valley<\/strong> and Cedarwood<\/strong>. It is green, fresh and tranquil and reminds me of summer<\/strong>, new beginnings and all the good things that come with a change to a warmer season.<\/p>\n\n

\"\"Willow Song<\/em><\/a> collection by <\/em>Noble Isle<\/em><\/a><\/p>\n\n

Describe your home style in three words <\/strong><\/h4>\n

Can I do six? Contemporary Classics<\/strong> with an Asian Twist.<\/p>\n\n

Latest news for Noble Isle\/wellness<\/strong><\/h4>\n

We are launching our new range of Hand Sanitisers<\/strong>, starting with a Rhubarb Rhubarb! <\/strong>and Wild Samphire<\/strong> fragrance \u2013 as no 2020 Hand Care collection is complete without one! In October we are launching a new fragrance, Scots Pine<\/strong>, inspired by Scotland\u2019s Ancient forests and native Firs.<\/p>\n\n

Discover more about a Noble Isle HERE<\/a><\/p>\n\n

Alternative Flooring celebrates 25 years of British design, craft and making.<\/strong><\/h4>\n

We are a great British ambassador for natural flooring and wellbeing in the home. \u00a0The beauty of nature inspires us all to create original products that are kind to us and the environment.<\/p>\n\n

\"\"<\/em><\/p>\n

Full of natural goodness, <\/em>Alternative\u2019s Sisal Bubbleweave Desert carpet<\/em><\/a> made of natural plant fibres<\/em><\/p>\n\n

Our natural flooring revels in all sorts of different textures from fine to chunky sisal, jute, coir and seagrass that add depth, interest and richness to your home.<\/p>\n\n

\"\"<\/em><\/a><\/p>\n

Explore Alternative\u2019s Natural flooring collections<\/em><\/a><\/p>\n\n

Our beautiful rainbow borders are designed and made in Britain. We have chosen the summery blue one for the prize rug in our competition with a Noble Isle.<\/p>\n\n

\"\"<\/em>
\nRainbow Bleu and Rainbow Rouge borders<\/em><\/a><\/p>\n\n

Enter our collaborative Instagram competition <\/strong>HERE<\/strong><\/a> for a chance to WIN an Alternative Flooring natural runner and a Rhubarb Rhubarb! gift set by Noble Isle, worth up to \u00a3600!<\/strong><\/p>\n\n

\"\"<\/a><\/p>\n\n

See more of our designs and explore our collections\u00a0here<\/a><\/p>\n

Follow us on\u00a0Instagram<\/a>\u00a0for inspiration.<\/p>\n

Find more flooring and interior design inspiration on our\u00a0Alternative blog.<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"

We caught up with Noble Isle to chat about their engaging and authentic story. Like us, this is an award\u2013winning British brand with a shared love of sustainably and natural ingredients.<\/p>\n","protected":false},"author":2,"featured_media":3284,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[156],"tags":[336,114,335,256,246],"thb-sponsors":[],"class_list":["post-3272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-material-and-texture","tag-material","tag-natural","tag-noble-isle","tag-sustainable","tag-texture"],"acf":[],"yoast_head":"\nNOBLE ISLE | The Alternative Blog<\/title>\n<meta name=\"description\" content=\"We caught up with Katy to chat about the engaging and authentic story of Noble Isle. 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