{"id":1238,"date":"2015-09-14T13:34:12","date_gmt":"2015-09-14T13:34:12","guid":{"rendered":"http:\/\/www.alternativeflooring.com\/blog\/?p=1238"},"modified":"2023-08-09T15:31:43","modified_gmt":"2023-08-09T15:31:43","slug":"trends-v-timelessness-ben-pentreath-for-alternative-flooring","status":"publish","type":"post","link":"https:\/\/floored3.cosmos-cms.co.uk\/blog\/2015\/09\/trends-v-timelessness-ben-pentreath-for-alternative-flooring\/","title":{"rendered":"Trends v. timelessness \u2013 Ben Pentreath for Alternative Flooring"},"content":{"rendered":"<p><a href=\"https:\/\/www.alternativeflooring.com\/collection\/quirky_b\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1241\" title=\"AF_Blog Image 1\" src=\"https:\/\/www.alternativeflooring.com\/blog\/wp-content\/uploads\/2015\/09\/AF_Blog-Image-11.jpg\" alt=\"\" width=\"500\" height=\"351\" srcset=\"https:\/\/floored3.cosmos-cms.co.uk\/blog\/wp-content\/uploads\/2015\/09\/AF_Blog-Image-11.jpg 500w, https:\/\/floored3.cosmos-cms.co.uk\/blog\/wp-content\/uploads\/2015\/09\/AF_Blog-Image-11-300x210.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Ben Pentreath is an interior and architectural designer, shopkeeper, author and journalist.\u00a0 From his two design studios in the heart of London\u2019s Bloomsbury, Ben works on a huge variety of buildings. He is renowned for his fresh approach to classical and traditional design and injects a strong use of colour and pattern into his interiors.<\/p>\n\n<p>Pentreath &amp; Hall, which Ben co-founded with Artist and Maker Bridie Hall, is one of the liveliest and most written about small shops in London.<\/p>\n\n<p>Ben has written three books of which the best known is \u2018English Decoration\u2019, published to acclaim by Ryland Peters &amp; Small in 2012. His new book, \u2018English Houses\u2019, will follow in 2016.<\/p>\n\n<p>Alternative Flooring is delighted to announce Ben Pentreath as its new carpet collaborator.<\/p>\n\n<p><a href=\"https:\/\/www.benpentreath.com\" target=\"_blank\" rel=\"noopener noreferrer\">www.benpentreath.com<\/a><\/p>\n\n<p><a href=\"https:\/\/www.alternativeflooring.com\/collection\/quirky_b\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1244\" title=\"AF_Blog Image 2\" src=\"https:\/\/www.alternativeflooring.com\/blog\/wp-content\/uploads\/2015\/09\/AF_Blog-Image-22.jpg\" alt=\"\" width=\"500\" height=\"230\" srcset=\"https:\/\/floored3.cosmos-cms.co.uk\/blog\/wp-content\/uploads\/2015\/09\/AF_Blog-Image-22.jpg 500w, https:\/\/floored3.cosmos-cms.co.uk\/blog\/wp-content\/uploads\/2015\/09\/AF_Blog-Image-22-300x138.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p><em>Quirky B, Cube in Webb, Ben Pentreath for Alternative Flooring<\/em><\/p>\n<p><a href=\"https:\/\/www.alternativeflooring.com\/collection\/quirky_b\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1245\" title=\"AF_Blog Image 3\" src=\"https:\/\/www.alternativeflooring.com\/blog\/wp-content\/uploads\/2015\/09\/AF_Blog-Image-3.jpg\" alt=\"\" width=\"500\" height=\"230\" srcset=\"https:\/\/floored3.cosmos-cms.co.uk\/blog\/wp-content\/uploads\/2015\/09\/AF_Blog-Image-3.jpg 500w, https:\/\/floored3.cosmos-cms.co.uk\/blog\/wp-content\/uploads\/2015\/09\/AF_Blog-Image-3-300x138.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p><em>Quirky B, Lattice in Flitcroft, Ben Pentreath for Alternative Flooring<\/em><\/p>\n<p><a href=\"https:\/\/www.alternativeflooring.com\/collection\/quirky_b\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1246\" title=\"AF_Blog Image 4\" src=\"https:\/\/www.alternativeflooring.com\/blog\/wp-content\/uploads\/2015\/09\/AF_Blog-Image-4.jpg\" alt=\"\" width=\"500\" height=\"231\" srcset=\"https:\/\/floored3.cosmos-cms.co.uk\/blog\/wp-content\/uploads\/2015\/09\/AF_Blog-Image-4.jpg 500w, https:\/\/floored3.cosmos-cms.co.uk\/blog\/wp-content\/uploads\/2015\/09\/AF_Blog-Image-4-300x138.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Quirky B, Tetra in Archer, Ben Pentreath for Alternative Flooring<\/p>\n\n<p>\u201cPattern is back\u201d declare a million and one design magazines this summer \u2013 and, certainly, visiting the September Maison&amp;Objet fair in Paris this week, geometrical and three-dimensional pattern-making is, as they say, \u2018<em>bang on trend\u2019<\/em>. The lovely people at Alternative Flooring and I can, I suppose, breathe a sigh of relief when our new range of carpet patterns are launched at Decorex this month. I think we\u2019ve got it just about right for the moment\u2026<\/p>\n\n<p>But isn\u2019t it a funny process how we design things? None of that was intentional. Over at Pentreath &amp; Hall, the interiors shop that I run with my collaborator, decorative artist and maker Bridie Hall, we began to think about designs for a new range of wrapping paper a few years back now. And for inspiration, Bridie and I had both (separately) turned to one of the books that I use a lot in our architectural practice \u2013 Batty Langley\u2019s <em>Treasury of Designs<\/em>, published in 1740.<\/p>\n\n<p>We\u2019d both been drawn to a similar series of engraved patterns for stone floors that Langley had designed, using three or four different colours of marble or stone to create a rich effect of three-dimensional tromp-l\u2019oeil. If, like me, your idea of holiday fun is trekking around Venetian or Roman buildings, you\u2019ll find these geometrical floors all over 16<sup>th<\/sup> and 17<sup>th<\/sup> century classical and Baroque churches and Palazzi. They made an easy import into the heady, vibrant world of early Georgian England \u2013 where colour, pattern and texture abounded in eyewatering shades and intensity \u2013 today\u2019s world is very dull by comparison. Batty Langley \u2013 the eccentrically named architect who was ultimately more famous for his influential books than for his buildings \u2013 did more than anyone else to propulgate and popularise this energetic classical language. His books spread like wildfire through the ranks of humble craftsmen, joiners, stonemakers and carpenters \u2013 and no town in England is without details and doorcases pulled directly from Batty\u2019s manual.<\/p>\n\n<p>Bridie and I selected four of Batty\u2019s patterns and went through a long process of manipulating and colouring the designs. Then started production \u2013 finding great English printers, selecting weights of paper, running colour tests, and finally agreeing to print enough sheets of wrapping paper to fill up both of our houses for several years to come. The whole process took months \u2013 in fact, well over a year from our first chat to finally having twelve paper patterns on the rack.<\/p>\n\n<p>A year ago, I was asked by Alternative to collaborate on a range of carpets for their already well-established \u2018QuirkyB\u2019 line. It didn\u2019t take long to realise what I wanted to do. Batty\u2019s patterns had come off the floor, and I wanted to put them straight back.\u00a0 The process was not unlike the patterned papers \u2013 although with the reassuring presence of Alternative Flooring to hold my hand along the way. First, we needed to consider the scale of the pattern \u2013 large enough to have impact, and for the three-dimensional trompe-l\u2019oeil to work\u2026 small enough not to completely do your head in.<\/p>\n\n<p>That established, we embarked on the colouring process, which itself was quite complex &#8211; needing to respond to the very specific wools that Alternative have set up on their looms at the factory in Wilton (not far from where I live, down in South-West England, which always makes me happy when I drive past). We took forward three of the Langley patterns and coloured each in four different colourways. I wanted each carpet to relate to one another \u2013 meaning, perhaps, that you could move from pattern to pattern in a project, but with a common unifying theme \u2013 and several of these had to be worked on a few times until I was happy that the balance of colours was just right.\u00a0 Some patterns we wanted to be very rich (and I rejoiced in the fact that Alternative had some toffee and brown colours that are really 70s in feel\u2026); other colours wanted to be much more neutral.<\/p>\n\n<p>Finally, the terrifying moment when you see the first large-scale piece of carpet in a room set \u2013 ready for my portrait to be taken. I stared, and blinked. The pattern was intense, in a way that set my heart racing. It looked absolutely beautiful, and we\u2019re getting our office boardroom carpeted with some of that first carpet to run off the mills right now.<\/p>\n\n<p>And in terms of the zeitgeist \u2013 I thought\u2026 yes, this is good. But I take even more comfort in knowing that there\u2019s something a little bit Georgian, and a little bit 1970s in my carpet patterns. Because most importantly of all, I think this means that they might just stand the test of time \u2013 and that\u2019s the only test I\u2019m really interested in.<\/p>\n\n<p><a href=\"https:\/\/www.alternativeflooring.com\/collection\/quirky_b\">https:\/\/www.alternativeflooring.com\/collection\/quirky_b<\/a><\/p>\n\n<p><strong>Ben Pentreath for Alternative Flooring launches on Alternative Flooring Stand C21 at Decorex,\u00a0<\/strong><strong>20 \u2013 23 September, 2015.<\/strong><strong>\u00a0<a href=\"https:\/\/www.decorex.com\/en\/exhibitors.html\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.decorex.com\/en\/exhibitors.html<\/a><\/strong><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Ben Pentreath is an interior and architectural designer, shopkeeper, author and journalist.  From his two design studios in the heart of London\u2019s Bloomsbury, Ben works on a huge variety of buildings.<\/p>\n","protected":false},"author":2,"featured_media":2872,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98],"tags":[62,250,68,104,119,5,25,251],"thb-sponsors":[],"class_list":["post-1238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collaborations","tag-ben-pentreath","tag-british-design","tag-carpet","tag-colour","tag-designer","tag-flooring","tag-pattern-2","tag-woven-axminster"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trends v. timelessness \u2013 Ben Pentreath | The Alternative Blog<\/title>\n<meta name=\"description\" content=\"Ben Pentreath is an interior and architectural designer, shopkeeper, author and journalist. 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