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The Alternative Blog

How to decorate with rugs with Kate Watson-Smyth

For the first time Alternative Flooring’s Make Me A Rug service offers Quirky B pattern along with lots of new borders. This fabulous service has a new video featuring fellow rug lover and number 1 interiors blogger, Kate Watson-Smyth.

Christmas Collage

In the lead up to Christmas, this winter we need some cosy colour and pattern on the chilly, grey days to warm our homes, lift our spirits and have some fun.

Britain’s Cool Club

Alternative Flooring is a member of Britain’s Coolest Club – the 2015/16 CoolBrands, where innovation, originality, authenticity and desirability are just some of the cool qualities that count.

Trends v. timelessness – Ben Pentreath for Alternative Flooring

Ben Pentreath is an interior and architectural designer, shopkeeper, author and journalist. From his two design studios in the heart of London’s Bloomsbury, Ben works on a huge variety of buildings.

Six key summer looks

A round up of the key summer trends from the runways and how to transform them into our homes.

Be cool and confident with Pedlars

Pedlars is a family-run business based in North Wales with a general store and café in Notting Hill. Founder, Charlie Gladstone, shares his decorating tips about giving your home its personality .

Carpet – The Comeback King

Carpet is making a comeback with a bang this season and bursting with pattern, texture and colour. People are becoming bolder with flooring choices and happy to mix and match or make carpet a statement.

Guest Blog: Little Greene Paint & Alternative

Little Greene’s eco-friendly paint and wallpaper catalogues over 300 years of the best in English decoration.
Its mission is to provide the best quality paints at affordable prices, which are manufactured in the UK with minimal impact on the environment. They let both you and your walls breathe easily, and respect the fabric of your building, whatever its age.

Guest Blog: Stephen Cheliotis, Chairman of the CoolBrands Council UK

Stephen is a leading brand consultant and commentator with a wealth of experience in brand and market evaluations and in providing strategic marketing and business counsel to senior management.