New Collection Archives | The Alternative Blog

At home with Kate Watson-Smyth and Quirky Bloom

Kirsty Barton — Thu, 28 Sep 2023 15:57:17 +0000

Back in July, we gave you a sneak peek of our beautiful new Quirky Bloom carpet, which was a result of our collaboration with the renowned interior journalist, author, and founder of madaboutthehouse.com, Kate Watson-Smyth. We were beyond excited to share the story behind the creation of this fresh floral carpet as we interviewed Kate…

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Quirky is blooming

Kirsty Barton — Mon, 24 Jul 2023 07:21:53 +0000

The design journey begins for a new pattern in our award-winning Quirky wool collection. Kate Watson-Smyth, an accomplished journalist with over 20 years of experience, has been an influential voice in the fields of property, interiors, and design. She is the creator of the award-winning blog Mad About the House and co-hosts The Great Indoors…

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Boutique Zoffany for Alternative Flooring

Kirsty Barton — Mon, 24 Sep 2018 09:49:01 +0000

For the first time, Zoffany’s inspirational design stories are translated into a different cloth, wall to wall carpet. Discover how Zoffany for Alternative Flooring was created. We caught up with Peter Gomez, Head of the Zoffany design studio to talk through the inspiration behind this new collaboration.

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In the making with Margo Selby

Kirsty Barton — Mon, 03 Jul 2017 16:56:59 +0000

From seaside to ticking, stripes never really go out of style. The new Margo Selby Stripes for Alternative Flooring take this classic design staple in fresh directions. We talk to one of our favourite collaborators, the award-winning woven textile designer Margo Selby about her latest collection for Alternative Flooring.

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