Collaborations Archives | The Alternative Blog

Why Wool? Discover The Benefits Of The Natural Carpet Fibre

Kirsty Barton — Thu, 24 Oct 2024 10:57:53 +0000

This October we’re celebrating Wool Month in an exciting partnership with Campaign For Wool and their inspiring new movement, Check It’s Wool. A campaign supported by His Majesty King Charles III, educating us all about the natural benefits of choosing wool. The magic of the wool fibre and its natural beauty makes it the perfect…

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The Bedroom Renovation of Dreams

Kirsty Barton — Fri, 21 Jun 2024 17:30:41 +0000

Sandra Baker, known as the @_the_idle_hands to her followers on Instagram, is admired for her keen eye for interior styling, beautifully documented through her aesthetically pleasing posts on her profile and blog. Characterised by vintage florals, elegant wallpapers and pops of colour, Sandra has caught the attention of a dedicated audience. Her passion for DIY…

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A home with a musical history

Kirsty Barton — Wed, 20 Mar 2024 15:45:03 +0000

Jessica Jonzen is the Co-Founder of digital homes and lifestyle magazine The Home Page, and creative content consultancy Studio Home Page. In the summer of 2023, she moved into a converted barn with a stellar musical history and set about updating it for its next chapter. We caught up with her to find out more…

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The Sweet Life Renovation: A style journey through Amira’s vintage home

Kirsty Barton — Thu, 22 Feb 2024 15:26:42 +0000

Amira Hashish, aka @thedesigneditor, is a seasoned editorial and Creative Director with 20 years of experience in publishing and multi-discipline journalism. She is not only the founder of creative and interiors studio Rapport, but she is also Editor-in-Chief of Neighbourhood Edit magazine. Despite her hectic schedule, Amira embarked on a renovation journey to transform a former…

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Embracing joy with Kit & Co

Kirsty Barton — Fri, 26 Jan 2024 14:27:55 +0000

Megan Robson is the creative force behind Kit & Co. Her distinctive style effortlessly combines colour and print to create spaces that are both cosy and elegant. With a following of 113k and counting, it’s clear that Megan has captured the hearts of many. We were thrilled to collaborate with Megan and see how she…

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A home bursting with colour

Kirsty Barton — Fri, 27 Oct 2023 17:35:42 +0000

Melissa Warnock, aka @honeybeeandhollie, has attracted a devoted following with her love for florals, colour, pattern, wallpaper and a passion for DIY. She describes designing and decorating as her ultimate source of joy, constantly experimenting with new ideas despite making occasional mistakes. For her recent upstairs renovation, she selected our gorgeous Wool Milkshake carpet. We…

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At home with Kate Watson-Smyth and Quirky Bloom

Kirsty Barton — Thu, 28 Sep 2023 15:57:17 +0000

Back in July, we gave you a sneak peek of our beautiful new Quirky Bloom carpet, which was a result of our collaboration with the renowned interior journalist, author, and founder of madaboutthehouse.com, Kate Watson-Smyth. We were beyond excited to share the story behind the creation of this fresh floral carpet as we interviewed Kate…

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House of Colour

Kirsty Barton — Mon, 14 Aug 2023 11:28:14 +0000

Patrick O’Donnell is Farrow & Ball’s Brand Ambassador. Updating his own house gives us a special insight into how he decorates, uses colour and why Alternative’s natural floorings provide the perfect partner for his interior schemes. Join us as we step inside Patrick’s beautiful Worcestershire home. Can you tell us a little bit about your…

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Jo Whiley at home

Kirsty Barton — Tue, 27 Jun 2023 15:27:34 +0000

Radio DJ and presenter Jo Whiley is one of the country’s most popular presenters who also fronts the coverage of Glastonbury. She has interviewed music legends and her most memorable moment was introducing Sir Paul McCartney. She counts Beyoncé as one of her all-time favourite festival performances. Jo tours the country with her ‘90s Anthem…

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Christina Horspool, a renovation of a lifetime

Kirsty Barton — Tue, 21 Mar 2023 17:06:15 +0000

We caught up with Christina Horspool, of House of Horspool to chat about the her renovation project of Manar House and she shares the story so far.

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