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The Alternative Blog

Kirsty Barton

Marketing Manager

With almost 20 years working in the carpet industry and roles within Alternative Flooring ranging from sales, customer service to purchasing; Kirsty brings all of this experience to her role as Digital Marketing Manager. Bringing together digital content, SEO, PPC, digital PR campaigns, website development and smooth running of social media platforms ensuring optimum reach, engagement and brand awareness.

Guest Blog: Ashley Hicks

Ashley Hicks has designed two distinct patterned carpets called Chainmail and Daisy for Alternative Flooring’s new Quirky B – a broadloom patterned carpet collection that launches at Decorex International.

Guest Blog: Margo Selby for Alternative Flooring

Margo Selby is a woven fabric designer who produces contemporary textile products which take weaving to a new level with innovative mixtures of yarn, graphic pattern and colour.

Blanc Canvas

This month the FT How to Spend headlines one of its design stories ‘blanc canvas’ as it begins to tell us why white makes a return to our homes.

Carpet – The Comeback King

Carpet is making a comeback with a bang this season and bursting with pattern, texture and colour. People are becoming bolder with flooring choices and happy to mix and match or make carpet a statement.

Guest Blog: Alternative gets into bed with CoolBrand friend The French Bedroom Company

The French Bedroom Company is home of award winning French style furniture & progressive design. Their ethos is simple: offer French furniture that exudes elegance.

Paris, London

It’s always tricky to pinpoint trends at such a vast show as Maison, Paris. We were overwhelmed by the sheer size of this fair, the number of halls and the endless exhibitors. It takes a few weeks to grasp the full scope of Maison but it’s is a key place to track both emerging and existing trends in product, surface, pattern, shape, colour and material.

Guest Blog: Little Greene Paint & Alternative

Little Greene’s eco-friendly paint and wallpaper catalogues over 300 years of the best in English decoration.
Its mission is to provide the best quality paints at affordable prices, which are manufactured in the UK with minimal impact on the environment. They let both you and your walls breathe easily, and respect the fabric of your building, whatever its age.

Alternative Highland Fling with Tartan

Tartan has dressed kings, festooned castles, graced catwalks and now warms our floors. There are over 7,000 tartans on record with new designs being whipped up all the time.

Guest Blog: Stephen Cheliotis, Chairman of the CoolBrands Council UK

Stephen is a leading brand consultant and commentator with a wealth of experience in brand and market evaluations and in providing strategic marketing and business counsel to senior management.

Alternative Summer Brochure: This is what we get up to on the hottest days of the year…

See how 7am Creative and award-winning stylist Melinda Ashton-Turner work their magic in creating the new Alternative Flooring brochure. AND it’s Lorna Haigh, the marketing guru at Alternative Flooring who is the ace producer and fits all the pieces into place.